Commercial Advisory Interim Services Contact
WOLF CONSULTING — A CONSULTANCY FOR CONSUMER & LIFESTYLE BRANDS

A consultancy built to move growth forward.

A Copenhagen-based commercial consultancy for consumer and lifestyle brands — Commercial Advisory and Interim CSO / CCO, led personally by a senior operator with 25+ years of top-management experience.

25+
Years in top management roles
2
Ways to engage — Advisory or Interim CSO/CCO
360°
Connected Commerce — one seamless experience, online and offline
The Essentials

Wolf Consulting — a Consumer and Retail practice.

What We Are

A commercial consultancy.

An independent Copenhagen-based consultancy focused on growth strategy and commercial leadership for consumer and lifestyle brands.

What We Offer

Two ways to engage.

Commercial Advisory — growth strategy, D2C and omnichannel work delivered alongside your team.

Interim CSO / CCO — stepping directly into the commercial leadership seat.

Who Delivers

Senior experience, expert bench.

Every engagement is led personally, built on 25+ years of top-management experience across CPG, apparel, footwear, design and luxury — and backed by a curated team of subject matter experts brought in when the brief calls for it.

How to Engage

Start a direct conversation.

Reach out by email or LinkedIn. A short first call is usually enough to tell whether it's an advisory fit or an interim one — every inquiry gets a personal reply within one business day.

Service 01 — Commercial Advisory

Impact you can measure, and customers can feel.

For consumer and lifestyle brands, advisory only counts when it moves both — the P&L, and the experience of the people actually buying from you.

25+
Years of senior operating experience in consumer and lifestyle brands
Terkel Wolf, Copenhagen

Six areas where the work most often lands, and how it's played out in practice:

YOUR BRAND 01 Consumer Demand & Growth Strategy 02 Merchandising, Pricing & Promotions 03 Marketing, Media & Loyalty 04 D2C & Omnichannel Operating Models 05 AI & Technology 06 Cost Optimization

Selected Cases
Watches & Jewelry
A heritage Scandinavian watch and jewelry brand known for minimalist design, distributed globally through a major international accessories group.
Drove commercial excellence across wholesale and shop-in-shop channels; established e-com.
Fashion Apparel
A globally recognized, trend-led fast-fashion apparel brand with a strong high-street retail heritage.
Restructured the Scandinavian business.
Lighting & Design
An iconic design house with over 150 years of heritage in premium architectural and residential lighting.
Led commercial excellence and digital sales growth; built commercial tools, e-com, CRM, B2B platform, marketing automation, and marketplace growth.
Intimate Apparel
One of the world's largest intimate apparel manufacturers, family-owned with a global footprint across wholesale and own retail.
Led the turnaround of European own-retail operations to profitable growth.
Multi-Brand Group
A private equity-backed luxury design group uniting several iconic furniture and lighting brands under one portfolio.
Building a global DTC blueprint model across group brands.
Multi-category · Sportswear · CPG
A cross-section of specialist consumer brands — technical outdoor apparel, LED lighting technology, and a publicly listed Nordic consumer goods group.
Defined go-to-market models for international growth.
Consumer Packaged Goods
A FTSE-listed global consumer packaged goods leader undergoing a major business transformation, pivoting into new product categories.
Led M&A of category-leading consumer and retail businesses in the new categories, and built a new direct-to-consumer operating model spanning websites, e-com, marketplaces, new retail store design, and trade and digital marketing.
Service 02 — Interim Services

When a seat can't stay empty.

Available as an embedded interim Chief Sales Officer or Chief Commercial Officer, or in a fractional advisory capacity — matched to how much of the seat actually needs filling.

Duration: 3–9 months

Vacancy & Transformation Cover

Stepping in as interim CSO or CCO to cover an unexpected commercial leadership vacancy or lead a specific transformation project — running the department directly, without the delay of a permanent search.

Capacity: 1–2 days / week

Fractional CSO / CCO for Scale-Ups

A seasoned commercial leader on an advisory board or in a fractional capacity — building the go-to-market model, channels, capabilities and digital tools, and driving international expansion through agents, distributors and subsidiaries. Building the plan and the team, and engaging directly with key accounts and international partners, so founders can stay focused on concept and product.

Contact

Let's talk about where growth is stuck.

Reach out directly, below — every inquiry gets a personal reply within one business day.

Copenhagen, Denmark LinkedIn — Wolf Consulting CPH
What to expect

A highly experienced advisory dedicated to delivering and generating value at every step of the way — not a generic pitch deck.

A direct reply within one business day, and every engagement led personally, start to finish.